State broadcaster KBC is determined to win back its share of the market that has dwindled over the past two decades owing to the onslaught by not-so-old media houses like Royal Media Services, the Nation Media Group and the Standard Group.
In a move to reclaim its position, KBC which boasts of two TV stations and 21 radio services, is set to unveil its new team on Monday, the dream team that is largely made up of legendary media persons that were the highlight of Kenyan screens at the start of the 21st century.
“The market has been yearning for these anchors. The Corporation decided to give them an opportunity to deliver our product to Kenyans,” KBC Editor-in-Chief Samuel Maina told the KBC website.
The great TV princess Catherine Kasavuli, Badi Muhsin, Pauline Sheghu, Tom Mboya and Fayyaz Qureishi are some on the legendary names that have been roped in with current TV stars Fred Indimuli, Nancy Onyancha, Shiksha Arora, Ahmed Juma Ballo, John Kioria and Harith Salim also getting a berth.
One of the areas in focus is quality interviews from high profile guests; and to start their journey, is ANC party leader Musalia Mudavadi on Monday 9pm bulletin dubbed Prime Edition hosted by Tom Mboya and Purity Museo.